Backed by the experience of Pilotos de Argentina
What we manage
- Google Ads: search, display and remarketing.
- Meta Ads (Instagram and Facebook) segmented by aviation interests.
- TikTok Ads to reach younger audiences (student pilots).
- Continuous budget and creative optimization.
- Conversion and cost-per-lead tracking.
Advertising with judgment
It's not about spending more, it's about spending better. We tune audiences, messaging and bids until every dollar brings real inquiries.
Most accounts we audit lose money on the same three things: irrelevant search terms nobody ever reviewed, campaigns with no conversion tracking configured, and traffic sent to a page that asks for nothing. None of those get fixed by raising the budget.
Each channel for what it's good at
Google Ads captures intent: someone is already searching for a shop, a school or a charter. Meta and TikTok generate demand: nobody was searching, but the right content sparks interest. These are two different logics, and mixing them is what makes campaigns underperform.
So we first define what the operation needs —already-qualified inquiries or new audience volume— and only then choose the channel and format.
- Google Search Ads: immediate commercial intent and qualified quote requests.
- Remarketing: recovering visitors who didn't inquire, key in long decision cycles.
- Meta Ads: demand generation, executive aviation and high-ticket services.
- TikTok Ads: reaching younger audiences, particularly student pilots.
Concrete goals, not impressions
Campaigns are built around verifiable commercial goals: inquiries, enrolled students, quote requests, bookings or qualified B2B leads. Impressions and clicks are means, not results.
For that to be measurable, conversion tracking has to be instrumented before the campaign goes live. Without it, optimization is just an opinion.
- Conversion tracking and value event setup.
- Target cost per lead defined per service.
- Systematic exclusion of irrelevant search terms.
- Landing pages aligned to the ad, not a generic homepage.
Aviation's long cycle inside Ads
Nobody buys a charter or a pilot course on the first visit. The buyer researches, compares and returns several times before writing. If the campaign is judged only on first-click direct conversion, it will always look like it isn't working.
We work with remarketing and attribution windows matched to the service's real cycle, so inquiries that arrive weeks later don't stay invisible in the report.
Frequently asked questions
- What budget do I need to start?
- It depends on the goal and sector competition. In the diagnostic call we define a realistic budget for your market. As a reference, aviation search volumes are low but the value per inquiry is high, so a large budget isn't always required to make an impact.
- Does Ads replace SEO?
- No, they complement each other. Ads brings immediate results; SEO builds a sustainable asset. Together they perform better, and Ads data also reveals which searches truly convert, which sharpens organic priorities.
- Which channel is best: Google, Instagram or TikTok?
- It depends on whether you need to capture intent or generate demand. Google works when people are already searching for your service. Meta and TikTok work to build the brand and spark interest where no search existed. For student pilots, TikTok and Meta tend to perform; for technical B2B services, Google Search.
- How long until results show?
- First inquiries can arrive within days, but the account needs 4 to 8 weeks of data to optimize properly. Changing everything every three days is the fastest way to make sure it never learns.
- Can I send the traffic to my homepage?
- You can, but it performs worse. A landing aligned to the ad —same service, same message, one single action— usually improves conversion substantially versus a homepage offering ten different paths.
- How do you avoid paying for irrelevant clicks?
- Through systematic review of the search terms report and negative keywords. In aviation this is especially necessary: many searches look commercial but are curiosity, school assignments or job seekers, not clients.
- Can campaigns be targeted by airport or region?
- Yes. We target geographically based on where your operation can actually deliver, including radii around home airports. There's no point paying for inquiries from a region you can't serve.
- What if my competitors spend far more than I do?
- You don't win on budget, you win on precision. With tighter targeting, more specific ads and a better-aligned landing page, you can compete on smaller budgets in searches where the competitor is being generic.
- Does it include producing the creatives?
- Yes. We produce the ads, including graphics and video when the channel requires it. In aviation, real material —hangar, aircraft, operation— performs far better than generic stock.
- Can I pause campaigns whenever I want?
- Yes, ad spend is flexible and can be paused or adjusted. The trade-off is that inquiries stop almost immediately, unlike SEO. That's why relying exclusively on Ads isn't advisable.
- Who manages the ad account?
- The account is yours. We work on your Google Ads or Meta account with granted access, not on an account of ours. That way you keep the history, the data and the control if you ever change providers.
- What reporting do I receive?
- Monthly reports with spend, inquiries generated, cost per lead and what was adjusted during the period. The focus is on cost per real opportunity, not on impressions or isolated CTR.